VISION
A world where coffee is a fully sustainable agriculture product rooted in transparency, fairness and equitable value which benefits and empowers all actors in the value chain
MISSION
Our mission is to provide accessible professional development for coffee professionals, covering everything from sustainability and sensory education to brewing techniques. We aim to champion sustainability, engaging businesses in critical industry issues while building a strong network of coffee professionals and fostering connections across businesses.
We are dedicated to creating a circular value chain that empowers coffee growers, giving them a platform and voice. By supporting businesses in their growth and success, we strive to help them sell more coffee—both specialty and commercial.
We are also passionate about revitalizing robusta for sustainability and continuously learning and evolving as we grow. Above all, we seek to offer genuine value to both individuals and businesses within the coffee industry.
VALUES
Sustainability
We are committed to uncompromising care for both people and the planet, working tirelessly towards a sustainable coffee future.
Always Learning
We are reflexive and research-focused, always eager to listen, learn, and respond to feedback to grow and improve.
Honesty
We uphold transparency and integrity in all our actions, building trust through honest communication.
Relational
At our core, we are community-driven, putting people first. We focus on improving coffee to enhance the lives of those behind it—the farmers, producers, and all those involved in the journey.
Innovative
We are creative and adaptive, believing that nothing is impossible. We thrive on challenges and see every opportunity as a chance to innovate.
Inclusive
We are committed to sharing what we learn with others. We create a welcoming environment where imposter syndrome has no place, and we are always flexible and willing to travel to make a positive impact wherever we can.