VISION

 

A world where coffee is a fully sustainable agriculture product rooted in transparency, fairness and equitable value which benefits and empowers all actors in the value chain

MISSION

 

  • Accessible professional development for coffee professionals, from sustainability to sensory to brewing

  • Champion sustainability and engage other businesses in the issues

  • Build a network of coffee professionals and connect businesses

  • Make a circular value chain to empower growers and give them a platform and voice

  • Make businesses more successful in order to sell more coffee (specialty and commercial)

  • Bring back robusta (for sustainability)

  • Learn as we grow

  • Offer value to people and businesses

VALUES

 

SUSTAINABILITY : uncompromising in care for people and the planet. working towards a sustainable coffee future

ALWAYS LEARNING: reflexive, research focussed, always listening and responding to feedback

HONESTY: transparency and integrity

RELATIONAL: creating a community with people first, always. we learn about and improve coffee to improve the lives of people behind it

INNOVATIVE: creative, adaptive, nothing is impossible or too much work

INCLUSIVE: whatever we learn, we pass it on. Everyone is welcome and imposter syndrome is not . We are flexible and willing to travel