Customer Segments

 Recently I have been doing a lot of work with customers/businesses on their business canvas - here are a few questions that I have collected from the prep and research which I have found really helpful to work through! (A lot of these are from Business Model Canvas book that you can get through my website!)

Questions to ask to figure out what your customers want or need:

What jobs does our customer need to get done and how can we assist? 

What are our customer’s aspirations and how can we help them out? 

How do our customers prefer to be addressed?

How do we fit into their routines?

What relationships do our customers expect us to establish with them?

For what value(s) are our customers truly willing to pay?

Create a personal profile for your customer:

 customer:

Basic intro: 

Who is the person and what do they do- introduce them to us!

What do they see?

What do they see in their day-to-day life? When they are walking? watching tv? Scrolling?

What do they hear?

On their radio? who influences them? Who are they surrounded by? TV? People at work? What noise is in their life?

What do they think & feel?

What wakes them up in the morning? What are they passionate about? Who are they passionate about? What do they think? Their hopes , dreams, fears, insecurities?

What do they say & do?

Does what they think line up with what they do? What do they say? What do they post online?

Gain/wants/needs:

What do they want to achieve in life? What do they want? What do they need? What are their goals and dreams? And what do they need to get there?

Pain & obstacles:

 What is stopping them from getting them to their goal? What are they afraid of? What hurts them? What is stopping them from reaching their potential? What is in the way between them and your product? What is stopping them from being the person they want to be? And how can you help them overcome those obstacles?

After these questions you should have a more thorough understanding of what your customer wants and needs and how you can draw them in towards your product. It’s the perfect way to find out what the customer needs and where the gaps are in the market, and create a product people want and need to buy. It is crucial to ensuring your product adds value to the customers’ life.